Are You Making Facebook Mistakes?

February 21, 2011 at 10:32 am | Posted in Facebook | Leave a comment

A lot of businesses and non-profits think they need to be on Facebook but, once they have created their page they don’t know if they are doing it right. There are three ways to know if you are using Facebook as an effective tool or making mistakes that will cost you.

First, does anyone ever comment on your posts? The number of comments you receive is an easy way to tell if your community is engaged. The whole point to Facebook is engagement. It is not a soap box to shout out your message, it is a way to find out what people think of your message. Have a look through your last ten posts. Any comments? They can be good bad or indifferent but just having a comment tells you that someone read your post. If you have no comments, you may be making mistakes in your assumptions about what people are interested in.

Second, if you have comments, do you respond? Even if someone slams you, leave their comment up and come up with an appropriate response as fast as you can. Take the criticism and show them the light. Did they misunderstand, can you do better… tell them something positive. Turn it around to your benefit and you will be a rock star.

The third indicator of  how you are doing on Facebook is your fans. Is the list growing? It is hard to get it kick started initially but it should be a growing number. There is always some fluctuation but if you see a significant drop have a look at what your last posts were. You pissed someone off so have a look at your messages and see how you can do better. Annoying your fans is definitely a mistake.

The final way to know how you are doing is tricky. You may actually never know the answer to this one (well… until the Facebook geeks hear my pleas).  How many people are blocking you? If you are annoying people will block you from their news feed. Do you have an friends who play Farmville? Have you blocked anything related to Farmville from showing up in your newsfeed? I hear you…most of us have blocked all of those goofy games. Well, if you are as annoying as Farmville people will block you too. I became a fan of one group that posted something every hour. Waaaay too much information for me. I still like them but I blocked them from my feed because they were clogging it up with crap. I don’t have time for that. So, make sure you are not posting more than 3 or 4 times a week and make sure it really is news. Not random crap. Your random crap is going to get you  blocked and then no one will see your good messages.

Are You Keeping Up With Facebook?

February 2, 2011 at 2:06 pm | Posted in Facebook | Leave a comment
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Are you keeping up with all the social media changes? It seems like every day there is something new happening on Facebook.  Are you keeping up? Are you using any of the new apps? Or are you overwhelmed by the whole thing?

Here is a bit of the hottest news on Facebook in the last week or so….

Last week I noticed a lot of people were getting excited about Instant Personalization. We are always worried about our privacy being violated when we are using social sharing sites and this new feature seems to have pushed some buttons with people. This is a feature that was actually released last April. Instant Personalization is merely a way for your personal information (age, gender, name etc) to be utilized by partner sites to give you a more personal experience. When you visit one of those sites, you will be notified and you will be given an option not to have a personal experience on the site. No problemo. Your data can not be used for any other purpose or shared with any other site.

One of the fastest growing apps is Badoo. Essentially it is a dating app. It is an app to find single people in your area. So spruce up your profile photo! Facebook is one of the fastest growing sites to meet new people! Is this an app you would try?

Over three million people now use the app Causes. This app allows  individuals to mobilize their network of friends to grow lasting social and political movements. You can start your own cause and inspire your friends to action or you can join an existing cause. It is another great way to get the word out on issues that you are passionate about.

Are you familiar with EdgeRank? If you ‘like’ a number of fan pages you will find that your news feed has quickly filled up with posts from all the pages you like and you are missing some of the posts from your actual friends. EdgeRank helps you manage your news feed so you can see what is important to you. EdgeRank Checker is a new tool for those people who manage fan pages so you can measure your level of fan engagement on any given day or even over a large span of time. Have a look at this blog post by Mari Smith to see how to use it.

This is just Facebook news. There is a lot happening on all the social media sites every day. And there are new social media site popping up all the time. I will try to keep on top of them and report on the highlights.

New Facebook App Makes Browsing Photos Easier

January 11, 2011 at 9:58 am | Posted in Facebook | Leave a comment
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A company called Pixable is launching a new Facebook app that will change the way the social network’s members browse photos online.

The free app allows users to see all of their friend’s photos without jumping from profile to profile, browse photos by categories such as “most popular,” and get updates when specific friends add or are tagged in new photos.

As apps for sharing photos multiply and photographers upload their snapshots in record numbers, the move to create an organized way to rank and share photos could be a smart one. Have a look at how many friends you have and how many photos there are in total. You might not want to see all of your friends photos but do you wonder if you are missing out on some good ones? Being able to organize them all to view the ones you want to see can help you to stay more connected. Making your Facebook connections a little less shallow and a little more meaningful is part of what this app is all about.

Pixable says it’s attempting to fill the same niche in the online photo world that Google and Yahoo filled on the web when the number of web pages started to become overwhelming.

Two or three years ago there weren’t that many photos online, but now all of those photos are being uploaded. You have a way to access them through your social graph, but it is impossible to keep track of all of them.

Plans for customizable categories would also make browsing friends’ photos of “weddings” or “men under age 25″ possible. At which point, we think, there’s potential for it to become a really important resource in any photo lover’s arsenal.

So tell me, is this something you would use?

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